PATCHWORK CROCHET

|| PATCHWORK CROCHET IS GETTING ANOTHER moment in the sun. Over the past several years we’ve seen crochet fashion trends pop up and go through its own transformations within the market place. Through its hay day in the “maker market” circa 2015-18 to its own micro-evolutions in products, home decor, accessories. This year I see it taking a slight twist into colorful patchwork.

We are steering away from the square block style patchwork from 2022 and morphing into more organic shapes and pieces. We will see this displayed beautifully in multi-color fashion garments, or my favorite, the monochromatic hue dresses(seen in bottom center and bottom right). Just gorgeous.

I can see a few of these unique colorful pieces going content viral as they truly have potential to be unique works of art. Makers will add their own twists and style using thrifted pieces or some may even include rare embroidery or patchwork.

I see this Patchwork Crochet Trend being hot within the festival outfit scene over the next year. We even may see this pop up in high end resort wear lines.

So how do we use this as a fashion brand owner or maker? Well, we get inspired by it! We don’t alter our entire brand to fit into a trend. We use trend forecasts to navigate our next moves in business. If they ADD life and creativity to our brand’s ecosystem, go for it! Equally if you believe incorporating a trend would confuse your them, simply feel free to skip it.

Our goal as brand owners should always be to deepen our customer experience, deepen the stories we tell and provide a product or service that enhances the life of our target markets. Fashion trends aren’t finite. They move, they grow, they live and sometimes they die. Its all a part of the cycle.

|| TRUDY CAIRO | CREATIVE DIRECTOR