PROJECTOR VISUALS

|| HERE’S AN EDGY LITTLE STYLED SHOOT IDEA that is sure to serve some major impact in your next brand campaign.

We are bringing in a tech tool for this styling idea, the projector. Now this can be as affordable or high end as you’d like. Shoot, borrow one if you’re on a tight campaign budget. All we will need to accomplish this is to upload pre-planed images to your projector and cast it onto your model or set.

I think there is a real opportunity here to think deeply about your brand messaging. If this is the first time your audience is seeing this idea from you, a well thought out visual message can really have some impact in the minds of your followers and customers.

I love the double cast imagery examples in the mood board above. Where you could snap a few basic photos of your model or merchandise, upload to your projector and then continue shooting the same look or scene.

This brand styling idea also allows you to try a variety of different visuals within a short amount of studio time. Think of trying phrases, casting shadows, overlaying textures or phrases. The creative rabbit hole runs deep with this one, with little to no risk of investment.

As with all styled fashion content, the goal here is to bring your customers deeper into your brand’s story and to tell it in a unique and interesting way.

Let us know on our socials if you try it. We’ d love to see your brand content.

|| TRUDY CAIRO | CREATIVE DIRECTOR