Product Styling: Jewelry

Creative styling for products and accessories runs deep in my bones. Whether you are a brand owner, maker, or content creative, at some point we come across the task of producing enticing images for lifeless objects. This is where the story can turn into anything we’d like, through styling.

Narratives within simple images do not have to be complicated. Oftentimes a simple concept or unique display of a somewhat boring item can deepen the feelings or emotions the viewer has with our brand.

Take a look at some of the collected images here. See how striking and powerful a necklace can become when laid atop of a powerful portrait. The goal here is to get the consumer or client take a few extra moments on your image. I especially love the creative idea to freeze jewelry pieces within ice. It may seem strange at first but what if your pieces are not only beautiful, but waterproof? Your image now tells a story placing the beautiful item within ice.

The same idea works for tinted water. A great way to deepen your branding without type or packaging.

Scroll through the inspiration images and think about giving new narratives to those pieces that may otherwise seem lifeless.