EURO PRINTS

|| THIS SPRING AND SUMMER WE ARE HEADED straight into European vacation mode with the entrance of the euro print fashion trend for 2024.

These prints will be bold, colorful and fun! I think we'll be seeing them large scale and reminiscent of vintage European tile work. We’ll see elements like plants, fish, plates of food, flowers, even mediterranean food items. They’ll be set within prints with square tile-like print placements.

I see this being all over mainstream retailers in brands both large and small. We will also see this fashion trend in combination with a few others popping up on the scene, the sardine trend ( yes that is a thing) and the ric rack trend. Many trend forward shops will layer these trends together to create some charming statement pieces for spring/summer 2024.

trends together to create some charming statement pieces for spring/summer 2024.

Think bold summer sets, button downs, matching shorts, or even sundresses. Funky printed women’s wear to wear poolside or out brunching.

I particularly prefer to see this trend within a lighter color palette, muted almost with that sun washed feel.

So snag a piece or two for yourself, your shop or even incorporate it in your content creation if you are a fashion creator.

|| TRUDY CAIRO | CREATIVE DIRECTOR