MEGA BOW

GIANT BOWS: THE HOLIDAY TREND THATS TAKING OVER 2024.

Last year, it was all about subtle details—mini bows adorning necklines, sleeves, and accessories. But for Holiday 2024, we’re flipping the script: one mega bow is all you need. Whether it’s draped on the back of a dress, cinching a blazer, or making a dramatic statement on outerwear, the giant bow trend is here to steal the spotlight. If you’re a stylist or brand looking to inject some festive flair into your holiday content, this is the trend to embrace.

How to Style It:

The key to nailing this look is balance. Giant bows are inherently over-the-top, so the surrounding outfit should be sleek and simple. Think clean silhouettes with one focal point—the bow. A few ideas:

• Dramatic Dresses: Go for a sleek column dress or an off-the-shoulder style with a statement bow trailing down the back.

• Holiday fit with a Twist: Add a bold bow to your current holiday merchandise transforming it into a holiday showstopper. Keeping most of the outfit hidden behind the bow to create some curiosity.

• Background impact: If full-on mega bows feel too much, incorporate the trend as a part of your holiday scene or simply hung up in the background for subtle impact.

Holiday Colors Beyond Red:

While red is the obvious holiday go-to, giant bows can feel just as festive in white, black, gold, or green. A white bow on a black gown feels classic and elegant, while gold or metallic bows scream luxury. For something unexpected, a deep emerald bow paired with neutral tones can feel both fresh and festive.

Content Ideas for Brands

If you’re creating holiday content, giant bows are the Drama. Think of campaign shots where the bow itself frames the model, almost like gift wrap. You could also layer them in product shots—imagine handbags or shoes topped with oversized bows, adding that extra festive touch.

Whether you're styling a lookbook, planning a campaign, or updating your store displays, one thing’s certain: for Holiday 2024, go big or go home.

|| TRUDY CAIRO | CREATIVE DIRECTOR