Frame it

||SHOWCASING OUR PRODUCTS OR BRAND merchandise in new ways is becoming increasingly challenging. If you feel like its all been done before, I’d like to encourage you as a fellow creator to think of utilizing simple objects around you. Call them props, call them junk, call them whatever you’d like, but first try to reimagine them as a beautiful editorial prop for your content.

Creative content is supposed to be just that, creative! In this example we creatively use frames to draw attention to our subject, the focal points of our creative content and we do this through creative styling. Let’s retrain our minds to see simple objects like an old vintage frame and figure out new ways to highlight the focal point in our product photography.

Effective branding hinges on the ability to stand out and be memorable. In our case, it's not just about what we

showcase; it's about how we showcase it. Incorporating unique props and employing innovative styling techniques not only elevates our fashion photography but also reinforces our brand's distinctive identity. As you expand your fashion brand content, remember that every visual tells a story, and every story contributes to the narrative of your brand.

Unlocking creativity in fashion photography & styling requires a unique approach to styling, creative direction, and branding. YOUR unique approach. Embrace the challenge of finding beauty in the ordinary, and let your creativity shine through every visual element. By doing so, you not only capture the essence of your products but also carve a niche for your brand in the dynamic world of content creation.

|| TRUDY CAIRO - CREATIVE DIRECTOR

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